Diana Bourgeois, Professional Marketer
Throughout my years of working with incredible teams in international companies to positively impact brands, reputation, and growth, I have often deployed the strategic process of planning, executing, and measuring high level content marketing and social media campaigns. Even as social media, PR, content, and SEO morph into a hybrid marketing mix that combine with other media rich content like streaming, video, print, and email, all factors must come together to deliver branded impact while managing the risks to brand reputation. To be successful, a brand must stay fixed on strategy as it moves through the channels of distribution and provide continuous engagement that meets the needs of each respondent at their personal "I want to buy" micro-moment.
This is the primary reason why I wanted to be certified by Hubspot for Inbound Marketing. Successful content meets the consumer exactly where they are in the buying cycle and delivers impact at the moment of decision. From the first-time Google declared “Content is King,” the definition of content has morphed over and over again to stay relevant to users. Content providers must know their audience so well that the content stream is seamless. It all comes down to understanding you customer and delivering what they want to see (perhaps before they realize they want to see it).
The whole world is going social media blind due to the large amount of information crowding a feed and competing for attention. I can make content stand out in the mass of posts and videos people see every day.
This is the primary reason why I wanted to be certified by Hubspot for Inbound Marketing. Successful content meets the consumer exactly where they are in the buying cycle and delivers impact at the moment of decision. From the first-time Google declared “Content is King,” the definition of content has morphed over and over again to stay relevant to users. Content providers must know their audience so well that the content stream is seamless. It all comes down to understanding you customer and delivering what they want to see (perhaps before they realize they want to see it).
The whole world is going social media blind due to the large amount of information crowding a feed and competing for attention. I can make content stand out in the mass of posts and videos people see every day.
Diana Bourgeois, Professional Human Being
I want a place to be both leader and learner. As I completed the Leadership program and moved on to serve two years on the Board of Directors to train the next generations of leaders in our community, the one thing that I have learned is that leadership starts with service to others and educating people to grow into their potential. To reach out a hand or use a platform to speak for others is good, but not enough. I believe we must go about the work of actually changing the world. I believe we can do just that…change the world one life, one company, and one community at a time.
Diana Bourgeois, Hybrid Marketing
Email: l[email protected]
Skype: magic.marketing.usa (skype)
Case Study: Strategic Reason & Results
eBook: Millennial Marketing: Social Media Evolves into Social Networking
FAVORITE QUOTE –"Insanity is doing the same thing over and over again and expecting different results." - Albert Einstein
JELLYFISH ORDER MANAGEMENT SOFTWARE | ACCUCODE
2019 - present
Sr. Director of Marketing - Create, execute, and measure an online and offline go-to-market strategy for a new release order management product delivering innovative desktop and app solutions across industries and audiences.
MAGIC MARKETING USA | SOCIAL MEDIA SECOND
Director of Content Marketing and Social Media –Partnering with well-known companies around the world to design and execute strong social media strategies steeped in successful SEO processes that meet client objectives, grow their brand engagement, and protect their reputation across all media.
Fit Small Business
Marketing Writer
Research and write traffic generating content for website including How-To articles, Buyers Guides, and Ultimate Guides with expert references and tips.
Steady Demand
Content Marketing Manager and Social Media Engager
Creating and executing a marketing strategy and digital advertising based on demographic, platform, and metrics.
Education
See Diana Write...
Skype: magic.marketing.usa (skype)
Case Study: Strategic Reason & Results
eBook: Millennial Marketing: Social Media Evolves into Social Networking
FAVORITE QUOTE –"Insanity is doing the same thing over and over again and expecting different results." - Albert Einstein
JELLYFISH ORDER MANAGEMENT SOFTWARE | ACCUCODE
2019 - present
Sr. Director of Marketing - Create, execute, and measure an online and offline go-to-market strategy for a new release order management product delivering innovative desktop and app solutions across industries and audiences.
- Website Redesign & A/B Testing
- Social Media & Digital Advertising
- Content Creation & Distribution
- Brand Analysis & Development
- Digital Marketing & Strategic Planning
- Structured Growth Initiatives & Go-to-Market Plan
- ROI Measurement & Tracking
MAGIC MARKETING USA | SOCIAL MEDIA SECOND
Director of Content Marketing and Social Media –Partnering with well-known companies around the world to design and execute strong social media strategies steeped in successful SEO processes that meet client objectives, grow their brand engagement, and protect their reputation across all media.
- Social Media & Digital Marketing - Champion of social media & marketing engagement to help clients boost brand recognition, PR exposure, manage online reputation, enhance search engine ranking, and create buzz around products and services with an extreme eye on planning, execution, and measurement.
- Content Marketing –Create/curate fresh content daily with social media posts, blogs, Buyers Guides, blogs, how-tos, videos, and graphics. Analyze KPIs and adjust efforts as needed to meet goals
- Brand Analysis and Development – Examine and/or create brands that resonate with demographic audiences.
- Marketing and Strategic Planning – Develop marketing plans based on strategies, methods, and deliverable, SWOT analysis, and ROI expectation including the competition analysis, market segmentation, SWOT analysis, demographic, and cost analysis that lead to success.
- Structured Growth Initiatives / Go-to-Market Plan – Create strategies to encourage web site and blog traffic growth, online and social media expansion, viral marketing to achieve a strong, visible social media presence and develop concepts with viral potential.
- Measurement and Tracking – Assess social media marketing strategies to determine ROI. Identify and tap into new channels to optimize ROI and fuel growth using Google analytics, SEOmoz, and other measurement tools. Successfully create blogs ranking at PR6, built Facebook / Twitter fans in the thousands (organically - without ads or buying fans) within a year, Pinterest pages that have over 10,000 people in less than three months, and Facebook pages with the average post virility of my Facebook accounts are between 18% to 49%.
- Reputation and Brand Management - Continuously monitor online public relations issues and ensure the success of client programs including social media policies for employees and emergency social media plan.
- Community Engagement – Develop engagement models that result in increased participation across all social channels include contests, pin-to-win, and share worthy content.
- Consultation and Training – Presentation of consulting and training seminars to turn users into masters of social media.
- LBM (Location Based Marketing) – Targeting certain demographics audiences in a location by building a social media funnel using online marketing methods such as QR codes, check-ins, re-marketing, newsletters, deals, texting campaigns, and mobile apps.
- Online Advertising – Creation and deployment of social media ads optimized with content and images to promote goals and measure progress.
Fit Small Business
Marketing Writer
Research and write traffic generating content for website including How-To articles, Buyers Guides, and Ultimate Guides with expert references and tips.
Steady Demand
Content Marketing Manager and Social Media Engager
Creating and executing a marketing strategy and digital advertising based on demographic, platform, and metrics.
Education
- Master of Arts in English, Clemson University, Clemson, SC
- Bachelor of Arts in English, University of North Carolina, Wilmington, NC
See Diana Write...
- 6 Tips for Getting More Followers & Likes on Instagram
- Instagram for Business – Do I Really Need To Be On It?
- Let’s Chat – Three Ways Live Chat Increases Website Conversions
- How Good Marketing Prevents Bad Apps (or Most Common Mistakes of App Marketing)
- Crowdfunding – Six Social Media Marketing Failures to Finding Funding